As an integral part of the fastest growing sector of the UK advertising industry, vehicle branding provides the single most powerful and cost-effective medium through which to promote corporate and brand awareness.

Apart from representing the lowest cost per capita (just 0.40 pence per 1,000) of any other advertising medium, vehicle branding offers a number of distinct advantages to end users. Firstly, it does not wait to be seen since it proactively markets itself wherever people are present and it remains the one form of advertising that cannot be switched off, tuned out or lost in the plethora of radio, TV and printed media publicity.

As a consequence, advertising via the use of professionally generated and eye-catching vehicle wraps has become a hugely popular and more cost-effective option for many companies and local authorities. IJ380 provides a wrapping solution for vehicles with complex surfaces and/or rivets and corrugations.

An ultra-conformable film that has comprehensively resolved problems associated with other vehicle wrapping solutions (for example, lifting of the material in deep recesses or cracking due to the high stress levels imposed during application), 3M JI380 has been described as the 'intelligent film with virtually no memory'. It was developed to provide perfect 3D conformity and will remain firmly in position on even the most complex or irregular surfaces until such time as the graphics are to be removed or replaced.